While the pages may appear the same to you, they are treated as different versions by Google. By default, a site is accessible with or without the ‘For example, both of these URLs will return the same content. Only one version of your website should be accessible at any one time. Simple checklist for companies without web developers: 1. If you have been setting up your website via WordPress or other platforms, you can run through most of the audit and resolve the issues. Not all of the technical SEO requires intervention from a web developer. Simple and Effective Technical SEO Best Practices and Checklist A good technical SEO implementation paves way for on-page and off-page SEO optimisation. This is where technical SEO kicks in, to ensure that your website is optimised to create the best user experience. Neither are they pleased when served with low-quality thin content. Users get frustrated when clicking on a page on Google, only to get a ‘404 not found’ error. The search engine is also keen to keep pages that are littered broken links or page errors. Google, being the dominant search engine, is committed to serving its users with pages that are optimised for speed. We are moving forward in an increasingly fast-paced digital world where users expect a site to load almost instantly. If a site is not optimised for technical SEO, no amount of creative content, promotions or link building will increase its organic traffic. Think of technical SEO as the foundation of a house. However, your SEO effort will be in wane without proper technical SEO. Technical SEO may not be as exciting as keyword research, developing a content strategy, or starting a link building campaign. Why is Technical SEO Important For Your Website? The goals of technical SEO is to improve crawlability, indexability, and speed of the site. The term technical SEO refers to search engine optimisation processes that relate to the technical area of the website. Technical SEO - The Most Neglected and Underrated Aspect of SEO
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